Ringless Voicemailand Voice Broadcasting for Real Estate are both low cost marketing tools to reach a large audience, but many people still don’t know the difference between the two.

What is Ringless Voicemail and how does it work?

Ringless Voicemail refers to a telemarketing service that uses a direct-to-voicemail technology which allows the user to send pre-recorded voice messages to a cliient, or lead without their phone  ringing. Hence, the name “ringless voicemail.” It is usually used to deliver information regarding a product, service or reminders. Ringless voicemail was meant to resolve the inconvenience of catching the customer at a bad time, and enables them to listen to the voicemail and respond on their own time and is a cost-effective way of increasing inbound call-backs.

According to surveys, people prefer listening to messages instead of talking to telemarketers to decide if they are interested in the product and make the return call. Ringless Voicemail for real estate is a great way of ensuring that your lead can receive your message and decide whether they are interested, or not.  Millions of companies and marketing agents use this service to ensure the success of their product and campaigns!

What is a Voice Broadcasting and how does it work?

A Voice Broadcast, unlike Ringless Voicemail, is an automated phone call that actually rings, and delivers a pre-recorded voice message which instructs the recipient to take some type of action. If nobody answers, a voicemail will be left on the recipient’s voicemail, similar to Ringless Voicemail, however with Voice Broadcasts, the phone actually rang before the voicemail picked up. Voice Broadcasting has widely been used for an array of communications such as public service announcements, political messages, event or appointment reminders, product advertisements, and opinion polls. These messages are sent by an autodialer to deliver a prerecorded message.  Voice Broadcasting is a form of telemarketing allows the recipient to interact either through a keypad input, which allows them to be transferred to a live person (or series of messages).

Voice Broadcasting For Real Estate is one of the most efficient methods of outbound calling to send your message to a large number of recipients automatically. One of the main benefits of Voice Broadcasting for Real Estate is that the recipient can  be prompted to press a key on their keypad in order to be connected to a representative or press another key to be added to your DNC list. A

What are some of the challenges faced by Ringless Voicemail and Voice Broadcasting for Real Estate? 

There has been a considerable amount of controversy around the use of services like the Ringless Voicemail and Voice Broadcasting in recent years.

Critics, such as consumer advocates, and particularly the recipients of automated ringless voicemails or voice broadcast messages, have been petitioning for these services to be banned. These petitions have been based on the complaint that these services bring in alot of spam, and makes it extremely difficult for recipients to differentiate between important calls or voicemails and  marketing messages.

These criticisms, however, have been responded to by ringless voicemail providers becasue the messages are delivered directly to people’s voicemails without actually ringing their phone, and that they should be excluded from consumer protection laws banning identical kinds of telemarketing.

Similarly, Voice Broadcasting companies advocate for their service because it allows users to decide whether they want to listen to the message and receive more information (by selecting a certain digit on their keypad) or being added to a DNC list instantly (by pressing a different digit on their keypad). Scammers, unfortunately, have in the past used voice broadcasting as a means for get rich quick schemes.

Why Use Ringless Voicemail or Voice Broadcasting for Real Estate Marketing Campaigns?

Consider some of the following statistics:

1. 9 out 10 people say that they prefer not to received cold calls
2. Almost 85% of your phone calls or customer retention calls never reach a live person
3. While over 90% of Americans own phones, only 25% of them pick up calls from unknown numbers
4. Voicemails have 96% listening rate compared to a 15% rate of reaching a live person
5. 70% of people say that they prefer to not pick up calls that would take up their time.

Ringless Voicemail, then, solves many of these problems and can increase your response rate by 80%, while also allowing you to reach thousands of people in a matter of mere minutes!

While Ringless Voicemails are great for the purpose of leaving voicemail messages, the following are some of the few benefits of a good Voice Broadcasting Campaign:

1. Pre-recorded messages allow for recipients to press a digit on their keypad to speak to a live person (shows intent)
2. Pre-recorded messages allow for recipients to press a digit on their keypad to be added to DNC list instantly
3. Allows you to effectively reach more potential leads than a traditional “cold-call” campaign
4. People who respond are likely warmer leads
5. Interactive Voice Broadcast Messages increase client engagement by assisting them to the relevant representative for more information

So, What Ringless Voicemail and Voice Broadcasting Companies Do You Recommend?